Prepare a strategic analysis
report on a hospitality and tou’ism organization-
Analysis of the company’s macro (general) environment (PEST analysis)
Analysis of the general environment: In this section, you should clearly present you
PESTE analysis’ findings- In other words, you should be able to explain and evaluate
how developments in the general environment may now and in the futile influence the
company- In this section, you should be able to list and discuss main opportunities
and threats to this company-
