DESIGN FACILITY
Introduce the facility by including:
An overview of the design concept – WHAT IS IT?
A brief summary of the existing literature dealing with the type of facility that you are proposing
The name of your facility
Background information about the location of your facility
TARGET MARKETS
Identify 2-3 target markets – baby boomers, families, special interest groups
age, gender, income
MOTIVATION
Why would each target market be coming to your facility?
Use theories of motivation to support this section
PROMOTIONAL STRATEGY
What is the image you are trying to create?
LAYOUT AND ORIENTATION
Describe the areas and layout of your facility
how you will manage visitor use, flows and movement
What orientation aids (maps, brochures, signs) will you use to help visitors?
How will you manage queues, crowding and capacity issues
Describe and justify the use of ambient features (light, music etc)
STAGING THE EXPERIENCE
Describe what activities will be offered
Describe how you will stage/theme the experience
MANAGING IMPACTS AND RISKS
Identify 3 potential positive and/or negative impacts and how you will manage these
Identify 3 potential risks and how you will manage these
Summarise the main points of your report, stating why you believe your facility would be a success.
Reference list
Appendices
Maps, models, diagrams
