CUSTOMER SEGMENTS These are all the people organizations for which you are creating value This includes simple users and paying customers For each segment, you have a specific VALUE PROPOSITION. These are the bundles of products and services that create value for your customers. CHANNELS Described through which touch points you’re interacting with customers and delivering value. The CUSTOMER RELATIONSHIPS The CUSTOMER RELATIONSHIPS outline the type of relationship you are establishing with your customers. The REVENUE Streams Make clear how and through which pricing mechanisms your business model is capturing value. Describing the Infrastructure to create deliver and capture value KEY RESOURCES; show which assets are indispensable in your business model. KEY ACTIVITIES; show which things you really need to be able to perform, one the KEY PARTNER show who can help you leverage your business model activities and once you understand your business models infrastructure you’ll also have an idea of its cost structure so with the business models CANVAS you can map out your entire business model in ONE image.