Developing a brand, marketing

  Create a power-point presentation 10-15 slides, with 200-250 speaker notes per slide! These are the areas you need to cover in the presentation. Idea generation Idea screening Concept development and testing Marketing strategy development Product Name Advertising Slogan or Tag Line Product Attributes Product Benefits Business analysis Product development Test marketing Commercialization The board has called a meeting to see how the new product (smart phone) for MM is coming along. Michelle calls you about the meeting. "I like your ideas for branding the product," she says. "I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?" "Thanks for the comments about the branding strategy," you say. "I tried to be creative with my approach. I'd be glad to show the board the process we are using to develop the new product." "Great," she says. "Why don't you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot."