Developing a marketing plan

Learning Outcomes:

  1. Demonstrate a solid understanding of the potential of an entrepreneur in today's competitive business world.

2.Demonstrate the ability to think independently and systematically on developing a viable business model

3.Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the marketplace

4. Deliver and communicate marketing messages incoherent and professional manner.

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