Developing a new brand to enter a sector

The individual report aims to:

  • Assess your knowledge and understanding of the interrelationships of the Key components of brand management
  • Assess your ability to analyse and evaluate any challenges managers face throughout the course of strategic brand management.
  • Challenge your knowledge and understanding of brand management theories to provide a creative. appropriate course of actions on a business idea.
  • Develop your writing skills to effectively present your analysis and arguments in a professional and persuasive manner.