Developing the company overview.

Develop the company overview. Your first step is to select a company from the list of companies approved for this activity. Instructions are found in the Professional Practice Project document. Your submission should include a proper title page, content, and reference page. Although you are working toward a final report, each individual assignment or milestone should include a proper introduction and conclusion. The Company Overview report should include: I. History A. Describe a brief historical background. B. Reflect on the market position of the company. C. Investigate the latest news about the company. II. Foundations of the organizational culture A. Identify the vision, mission, and values. B. Discuss the company’s philosophy and/or corporate social responsibility (if available). III. Brief description of the problem and purpose of your research A. Discuss the situation at this company that you want to analyze. Remember that you may find a current issue (for example, a labor law sue, misalignment in cultural elements), or an exemplary event (for example, excellent promotion of diversity and inclusion practices; best place to work). B. State the purpose statement of your project. In one sentence, describe the intention of your research and goal in writing this report.

Sample Solution

I. History

A. Brief Historical Background

Safaricom, a leading telecommunications company in Kenya, was established in 1997 as a joint venture between Vodafone Group Plc and the Government of Kenya. The company quickly gained market dominance, revolutionizing the Kenyan telecommunications industry with its innovative products and services.

Full Answer Section

B. Market Position

Safaricom has a commanding market share in Kenya, offering a wide range of telecommunications services, including mobile voice and data, fixed-line services, and M-Pesa, a revolutionary mobile money transfer service. The company's strong brand recognition and extensive network have solidified its position as a market leader.

C. Latest News

Safaricom has been in the news recently for its expansion into Ethiopia, where it has secured a license to operate mobile telecommunications services. This move is seen as a significant step in the company's growth strategy and its ambition to become a pan-African telecommunications player.

II. Foundations of the Organizational Culture

A. Vision, Mission, and Values

Vision: To be the leading provider of integrated communication solutions in Africa.
Mission: To transform lives through technology.
Values: Integrity, customer focus, innovation, excellence, and teamwork.

B. Philosophy and Corporate Social Responsibility

Safaricom has a strong commitment to corporate social responsibility. The company has implemented various initiatives to support sustainable development, education, and community empowerment. Its philosophy centers around leveraging technology to create positive social impact and contribute to the development of Kenya and the wider African continent.

III. Brief Description of the Problem and Purpose of Research

A. Situation Analysis

Despite its market dominance and strong brand reputation, Safaricom has faced challenges in recent years, including increased competition and regulatory pressures. One area of concern is the company's ability to maintain its leadership position in the face of emerging technologies and changing consumer preferences.

B. Purpose Statement

The purpose of this research is to analyze Safaricom's organizational culture and identify areas for improvement to ensure the company's continued success in the competitive telecommunications market. By examining the company's values, mission, and strategies, this research aims to provide recommendations for strengthening its organizational culture and adapting to evolving market dynamics.

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