Developing your brand

Before this assignment, please make sure to review the provided YouTube clips. https://www.youtube.com/watch?v=zHnOBIOgtOU https://www.youtube.com/watch?v=kay0hGRcNt4 In this forum, what do you think it means to “develop your brand”? Why is this so important for your internship experience, but also possible future jobs? Provide an example where someone needed to develop their brand more than he/she already had. What were the repercussions for an underdeveloped brand?