Different forms of social media used by the selected organization

  The name of the organization and the link to its website. Describe the different forms of social media used by the selected organization. If the site used Facebook or Twitter, did it demonstrate best practices in its use? Explain. Finally, explain the type of e-fundraising the organization was doing.

Sample Solution

   

Organization: Feeding America

Website: https://www.feedingamerica.org/

Social media:

Feeding America uses a variety of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Facebook:

Feeding America's Facebook page has over 1 million followers. The organization posts a variety of content on its Facebook page, including news articles about hunger in America, stories about people who have been helped by Feeding America, and information about how to get involved in the fight against hunger.

Full Answer Section

      Feeding America also uses its Facebook page to promote its fundraising campaigns and to encourage people to donate to the organization. Twitter: Feeding America's Twitter account has over 400,000 followers. The organization tweets about a variety of topics, including hunger news, Feeding America events, and ways to get involved in the fight against hunger. Feeding America also uses its Twitter account to promote its fundraising campaigns and to encourage people to donate to the organization. Instagram: Feeding America's Instagram account has over 100,000 followers. The organization posts a variety of photos and videos on its Instagram account, including photos of people who have been helped by Feeding America, photos of Feeding America events, and photos of food that has been donated to Feeding America. Feeding America also uses its Instagram account to promote its fundraising campaigns and to encourage people to donate to the organization. LinkedIn: Feeding America's LinkedIn page has over 50,000 followers. The organization posts a variety of content on its LinkedIn page, including job postings, news articles about Feeding America, and information about how to get involved in the fight against hunger. Feeding America also uses its LinkedIn page to promote its fundraising campaigns and to encourage people to donate to the organization. YouTube: Feeding America's YouTube channel has over 10,000 subscribers. The organization posts a variety of videos on its YouTube channel, including videos about hunger, Feeding America events, and stories about people who have been helped by Feeding America. Feeding America also uses its YouTube channel to promote its fundraising campaigns and to encourage people to donate to the organization. Best practices: Feeding America demonstrates best practices in its use of social media in the following ways:
  • The organization posts a variety of content that is relevant to its target audience.
  • The organization uses social media to promote its mission and to encourage people to get involved in the fight against hunger.
  • The organization uses social media to connect with its supporters and to build relationships with them.
  • The organization uses social media to raise awareness about hunger and to encourage people to donate to the organization.
E-fundraising: Feeding America uses a variety of e-fundraising tools, including:
  • Online donation form: Feeding America has an online donation form on its website that allows people to donate money to the organization using a credit or debit card.
  • Text-to-give: Feeding America has a text-to-give program that allows people to donate money to the organization by texting a certain keyword to a certain phone number.
  • Facebook fundraising: Feeding America allows people to create Facebook fundraisers to raise money for the organization.
  • Peer-to-peer fundraising: Feeding America allows people to create peer-to-peer fundraising pages to raise money for the organization.
Conclusion Feeding America is a well-established organization with a strong social media presence. The organization uses social media to promote its mission, to raise awareness about hunger, and to encourage people to donate to the organization. Feeding America also uses a variety of e-fundraising tools to make it easy for people to support the organization.  

IS IT YOUR FIRST TIME HERE? WELCOME

USE COUPON "11OFF" AND GET 11% OFF YOUR ORDERS