Digital Fashion Marketing

Order Description

select one of the following live fashion brands:

1. Emma Pake: luxury beachwear brand (https://www.emmapake.com/pages/about)
2. Deborah Campbell Atelier: ethically made collection of printed womenswear (https://www.deborahcampbellatelier.com/)
3. Gucci: global luxury brand (https://www.gucci.com/uk/en_gb/)

complete the following with, illustrations in support, for the brand you have chosen above:

1. Critically evaluate the brand’s existing online presence and recent digital fashion marketing activity. (30%)
2. Identify and justify selection of just one product category currently produced by your chosen brand and one current or potential country market. (20%)
3. Produce a comprehensive digital marketing strategy for your chosen brand’s product category and country market. (50%)