Digital Imperatives & Planning Communications

    Priluck, R. (2017). Social media and mobile marketing strategy. New York: Oxford University Press. Use your analysis of the readings in Chapters 7 & 8 to answer the following: Recall the 6 search engine optimization recommendations from Google. List and define 3 types of interactivity in websites. List and explain 10 tips for building a better website (Exhibit 7.5). Summarize the list of do and don't recommendations for a strong email marketing campaigns. Recall the 4 components of the promotional mix. Recall the 11 steps in the Integrated Marketing Communications Process. List 5 examples of content (Exhibit 8.14) that you think would be most effective and discuss why you chose each one