Digital innovation Management

conduct a set of project activities to develop the concept of a digital solution that meets a digital innovation challenge

Challenge: Find a digital solution for sustainable tourism in Venice

Section 1: Problem context (400 words)
Set the context of the problem that you aim to solve by drawing on relevant literature. Use up-to-date statistics to represent the magnitude of the problem.

Section 2: Needfinding (500 words)

identify the needs of the target consumers and users of your challenge by collecting and analyzing posts from social media such as Twitter, review sites, and special interests online communities and forums (e.g. travel forums and discussion boards). The collection and analysis of at least 30 posts is recommended. In this section you will provide details of your data sources and collection (e.g. how many and from which social media sites data were collected) and you will analyse and discuss your findings. You can use external sources (e.g. academic articles and industry reports) to support your conclusions. You will provide evidence of your data analysis in the Appendix.

Section 3: Digital solution (idea development) (400 words)
In this section you will demonstrate how the results of the needfinding exercise and other background research you have conducted have informed the development of the digital solution concept. You will have to illustrate the main components and specifications of the digital solution and demonstrate how it will meet the challenge.

Section 4: Storyboard and testing (400 words)
In this section you will illustrate the storyboard of your digital solution (e.g. key tasks and scenarios that define the user experience). Show a representation of the storyboard. You will also explain how you have tested the storyboard with target users (for example, by eliciting feedback from members of travel discussion forums). You will have to discuss the results of the testing exercise, how people reacted to your idea, and explain how you have used users’ feedback to improve the concept of the digital solution and storyboard. You can also add your reflections about any challenges you have encountered in this phase.

Section 6: Business model (500 words)
This section includes: 1) an explanation of the value proposition of your digital solution; 2) a summary of the customer analysis, which includes an illustration of the customer segments, customer relationships and channels of your digital solution; 2) a summary of key resources, activities and partnerships that you will need to deliver the value proposition 3) a summary of the main cost components (the cost structure) and potential revenue that your digital solution can generate. You can use the theory learned in Lecture 4 to discuss the “economics” and potential effects of your digital solution.

Section 7: Conclusions (300 words)
In this section you will provide a summary of the digital solution and you will explain how it will solve the problem in the challenge. You will discuss how the proposed digital solution is feasible. You will propose a plan of activities to realize the digital solution. For example, how do you plan to involve potential partners? What level of funding do you need and how are you going to raise funding

1) Develop the digital solution idea that meets the challenge by performing the following tasks:
• Needfinding (Identify needs of users/consumers)
• Ideation (Idea development of digital solution)
• Design/prototyping (Storyboard design and testing)
• Testing (Validate storyboard with users)