Digital marketing

Digital marketing

PART A
Pay per click
What is it? http://www.brickmarketing.com/what-is-pay-per-click.htm (200 words)
3 risk of pay per click online advertising (700 words)
ADD DIAGRAMS
Conclusions (100 words)

PART B
Pay per click
What opportunities pay per click can bring (500 words)
How it works and who are the key players in pay per click advertising and list those ADD DIAGRAMS (300 words)
Conclusion (100 words)

Additional instructions
1. Use online sources
2. Must have references from academic papers on part A and part B
3. Harvard referencing