Digital Marketing Plan Situational Analysis



In your role as a digital marketing consultant you have been asked to develop a digital marketing plan for a new client. The client currently has an online presence and is now looking for practical suggestions as to how they can plan their digital growth in the UK for the next 6 months. They have asked you, as a digital marketing consultant, to produce a digital marketing plan that will analyse the market sector, set clear digital marketing objectives, select a target audience, and provide justified tactics in order to achieve the objectives.