Digital Strategy

Blockbuster as film and video gam
e rental company was founded in Texas back in 1985. The firm hit its peak in 2004 with more than 60,000 staff across 25 countries but collapsed quickly – mainly thanks to the rapid rise of Netflix and
LoveFilm (Davis and Higgins, 2013).
A chunk of their profits also came from late fees – something that would evaporate when it finally attempted to go digital. It filed for bankruptcy
just six years on from its dizzy heights. By Christmas 2013, there wasn’t a Blockbuster store left in the UK.
Now, as a new Digital Strategist, the CEO has tasked you with producing a portfolio of evidence which must include the following: