Discuss in detail whether you consider the innovation strategy suggested by Kattara and El-Said (2014) can be successful given that "consumers are increasingly searching for eco-friendly hotels over conventional hotels" (Han et al. 2011, p. 346)

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Discuss in detail whether you consider the innovation strategy suggested by Kattara and El-Said (2014) can be successful given that &quot;consumers are increasingly searching for eco-friendly hotels over conventional hotels&quot; (Han et al. 2011, p. 346)

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We have crazy offers

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Discuss in detail whether you consider the innovation strategy suggested by Kattara and El-Said (2014) can be successful given that "consumers are increasingly searching for eco-friendly hotels over conventional hotels" (Han et al. 2011, p. 346)