discuss the value of sports sponsorship within a named sport or club to both parties in the word

discuss the value of sports sponsorship within a named sport or club to both parties in the word

Order Description

• A bibliography is required.
• The Document should follow the general layout of a marketing plan.
• Sources must be acknowledged; a bibliography is required. We prefer the so-called Harvard system of in-text referencing (Author, Year) as used by the APA. Ensure that each entry in the bibliography conforms to the correct form. For an introduction to the APA Style: https://www.apastyle.org/learn/tutorials/basics-tutorial.aspx. See also a site of by the English Department of Purdue University, which includes the APA Style: https://owl.english.purdue.edu/owl/resource/560/01/.
• References to relevant marketing literature and arts organizations are deemed as highly appropriate for a full and complete response. Work will be assessed, in part, on the ‘quality’ of the sources.
Reading List

The three texts set out below are all core texts that cover the course well. Lecture notes will make reference to each of these texts as required, but the Shank text is the main core set text for this course. The Bedford library has a limited number of copies of each of these texts.

1. Shank, M. D (2008) Sports Marketing: A Strategic Perspective, Fourth Edition, Englewood Cliffs, N.J.; London: Prentice Hall (Pearson).
2. Chadwick, S. & Beech, J. (eds) (2007) The Marketing of Sports. London: FT Pearson
3. Shilbury, D; Quick, S and Westerbeek, H (2001) Strategic Sport Marketing, 2nd edition, Allen and Unwin.

Online Information Sources for Sports Marketing

This section gives you information about some of the key online resources for Sport. The lists are not exhaustive, but are designed to give you an introduction to the resources for a particular subject area. The British library has an excellent guide to research sources in sports at https://www.bl.uk/reshelp/findhelpindustry/sports/sports.html.

Indexes and databases

Many large, commercial databases, to find journal articles, are free to members of UK higher and further education institutions, if your library has paid a subscription. You may need an ATHENS username and password from the library

Sport Discus
Sport discus is a bibliographical database from EBSCO Publishing covering literature on all aspects of sport including sports medicine and physiology. The database indexes journal articles, books, conference proceedings, dissertations and theses. Institutional subscription required.

SPONET is a searchable database with links to full-text publications of interest to sports scientists, coaches and athletes. The database is produced and maintained by the Department of Information and Documentation Sport at the Institute of Applied Training Science, Leipzig. Approximately 300 sites are added monthly. These have been analysed for experts and focus on athletic training science. There is a link to a discussion forum. The site is available in English and German.

COPAC is a freely available bibliographic catalogue of the major university research libraries in the UK and Ireland, plus the British Library, National Library of Wales and the National Library of Scotland. COPAC records represent details of documents dating from c.1100AD to current, in many languages, and across all subject areas. A variety of materials are included, for example books, reports, printed and recorded music, videos, and electronic materials.

Sport Discus with full text
SPORTDiscus with Full Text, produced by EBSCO Publishing, is a source of full text for sports & sports medicine journals, providing full text for 415 journals indexed in SPORTDiscus. Institutional subscription required.


The majority of these journals also have electronic versions. The Bedford library should have access to view the electronic version. It is also worth looking at the publishers section as other journals will be available from the publishers listed. Tables of contents and abstracts may be freely available on the internet

The journals listed here do not include those relating to individual sports. This list is not exhaustive and other journals may also be available.

Adapted Physical Activity Quarterly
Athletic Insight : the Online Journal of Sport Psychology
Entertainment and sports law journal (ESJL)
European Physical Education Review
European Sport Management Quarterly
International Journal of Performance Analysis in Sport
International Journal of Sport Communication (IJSC)
International Journal of Sport Finance (IJSF)
International Journal of Sport Management (IJSM)
International Journal of Sport Management and Marketing (IJSMM)
International Journal of Sport Psychology
International Journal of Sports Physiology and Performance
International Journal of Sports Science and Coaching
International Journal of Sports Science and Engineering
International Review for the Sociology of Sport
Journal for the Study of Sports and Athletes in Education (JSSAE)
Journal of Applied Sport Psychology
Journal of Clinical Sport Psychology
Journal of Hospitality, Leisure, Sport & Tourism Education (JoHLSTE)
Journal of Imagery Research in Sport and Physical Activity
Journal of Quantitative Analysis in Sports
Journal of Physical Activity and Health
Journal of Sport and Exercise Psychology (JSEP)
Journal of Sport Management
Journal of Sport and Social Issues
Journal of Sports Economics
Journal of Sports Sciences
Journal of Teaching in Physical Education
Palaestra : Forum of Sport, Physical Education & Recreation for those with Disabilities
Physical Education and Sports Pedagogy

Recreational Sports Journal
Research Quarterly for Exercise and Sport (RQES)
Sport, Education and Society
Sport in Society
Sport Psychologist, The (TSP)
Sports, Ethics and Philosophy
Sports Management Report
Women in Sport and Physical Activity Journal


Below is a list of some of the key publishers in the field of sport and leisure. The list is not exhaustive, but should give a useful starting point.

Human Kinetics
Palgrave: Sport & Exercise
Routledge: Sport & Leisure Studies
Taylor & Francis

Educational materials

Higher Education Academy Network for Hospitality, Leisure, Sport and Tourism
This is one of 24 subject centres aiming to promote high quality learning and teaching practice in UK higher education. The site features a calendar of events, current news items, and links to resources, the LINK newsletter which is published three times a year, and the (electronic) Journal of Hospitality, Leisure, Sport and Tourism Education (JoHLSTE). There are Resource Guides available, as well as resource reviews, case studies and links to Web resources. Some of these documents require Adobe Acrobat Reader software. There are also details of ongoing projects and subject specialists in the field.

Internet for Leisure, Sport and Recreation
This is a free, teach yourself tutorial on the Web, teaching Internet information skills for leisure, sport and recreation. It is aimed at students and lecturers, , who want to improve their knowledge of the best Internet resources for this subject.

Resource guides

Higher Education Academy Network for Hospitality, Leisure, Sport and Tourism: Resource Guides
The HEA guides to texts, journals, websites and other resources in specific areas of sport

Intute: Sport & Leisure Practice
Intute: Hospitality and Catering provides free access to high quality resources on the Internet. Each resource has been evaluated and categorised by subject specialists based at UK universities. Intute aim to match resources to the curriculum and the needs of researchers; their target audience is students, staff and researchers in higher and further education.

Organisations & associations

There are many organisations and associations in the field of sport. Sport England provides a useful directory:

Research centres

Birkbeck Sports Business Centre

Centre for the Sociology of Sport, Department of Sociology, University of Leicester (site not being updated, but archive materials still available)

Centre for Sport and Exercise Science (CSES), Sheffield Hallam University

Chester Centre for Research into Sport & Society, University of Chester

Institute of Youth Sport, Loughborough University

Sociology of Sport Research Group, Loughborough University

Sport Industry Research Centre (SIRC), Sheffield Hallam University

Warwick Centre for the Study of Sport in Society, Warwick University

Government departments

Department for Culture, Media & Sport

UK Sport

News services

BBC Sport

Channel 4 Sport

Guardian Unlimited Sport

Independent: Sport

ITV sport

Observer Sport Monthly

Reuters : Sports News

Sky Sports

Telegraph: Sport News and Updates

Times Online: Sport

Mailing lists

JISCmail provides tools for setting up and running email discussion lists and is free to members of the HE and FE community in the UK. There are a number of lists for sport and you can often browse the archives of previous discussions. If there isn’t a list already, you can easily set one up yourself and invite others to join.