Distribution Channel Article Review


Scenario: You work for a newly formed sports apparel company and your manager has requested you help the company decide on the best distribution
strategy to use for its products- You have begun research on the strategies and methods available by reviewing relevant articles on the topic- Based on your
article review, you will decide what strategy(ies) is/are best and explain the reasoning behind your conclusion-

Select an article from the University Library that is less than frve years old on the role of distribution channels in marketing-

Compose a 1,050-word article review covering the following:

Define what a distribution channel is and discuss why it is important to the marketing process-

Discuss the differences between direct and indirect distribution channels-

Introduce the article and its author(s) and give a brief summary of its core message(s)-

Analyze the relationship distribution channels have to maintaining a satisfied target market-

Compare and contrast similarities and differences in distribution strategies for online versus brick and mortar businesses- Use examsz from a company you
admire or your own work life examsz to illustrate your points-

Recommend distribution strategy(ies) for the company and what reasoning led you to conclude this was the best solution-

Cite a minimum of two peer-reviewed sources with one being the article from the University Library-