Demonstrate an awareness of the current issues in the European business environment ? Analyse the economic, political, social and infrastructural similarities and differences between countries and the opportunities for EU Business ? Recognise the role, institutional framework and policies of the EU, related organisations and their impact on business in Europe ? Appraise the main challenges faced by European business and the tools available to manage them ? Develop an articulated strategy for doing business in Europe Using key topics from this module develop a strategy for an automobile or pharmaceutical manufacturer from a country outside of the EU for entry into the EU market. You can choose either an automobile or a pharmaceutical manufacturer from a country outside of Europe for entry into the EU market.