Domestic and International Product Perceptions

  Students will select a product/tool/service. Then, select a company that supplies that product/tool/service that is based in the United States. They will also select an international company that provides the same product/tool/service. For instance, students can select a car and use Ford and Toyota as options. Then, they will research perceptions about both brands by talking with friends, family, and others that have used the product/tool/service. Students will record those responses and write up a summary of what they learned about brand perceptions.