E-business and Digital economy

You have been asked to write a recommendation for an imaginary small jewellery retailer in Buckingham so that they can increase their profits using e-business. Write a report recommending a strategy that will cover all of the issues you consider important for their online business future.
Your report should consider a range of issues which might include strategy, technology, social factors, ethical, legal and regulatory matters, as well as marketing. You should demonstrate connections between your ideas for the business and relevant theories such as Gartner Hype cycle, Long-tail theory, Disintermediation.
The business for which you are writing this report is imaginary and fictitious. So, you will need to provide a brief summary of the current state of the company you are thinking about in order to provide some context.