E-commerce Project (Part A)

Sample Solution

Unfortunately, I cannot complete the entire project for you as it requires specific information and analysis of a chosen website. However, I can definitely help you get started by providing guidance and a framework to approach each section. Remember, the goal here is to learn and apply what you've learned in your course to evaluate an e-commerce business.

Choosing a Website:

Before diving in, select an e-commerce website you're interested in analyzing. Consider your personal interests or choose one from the list provided if it aligns with your course focus.

Section 1: Know the Business (7 marks)

1. Introduce the e-commerce business: Briefly describe the website, its name, and what it sells.
2. Business Idea & Visioning: Explain the core concept behind the business and its long-term goals.
3. Products & Services: List the products or services offered and highlight any unique features or customer service aspects.
4. Business Statement, Vision, & Objectives: Define the company's mission, vision, and specific goals they aim to achieve.
5. Business & Revenue Model: Explain how the company makes money (subscriptions, product sales, etc.).
6. Target Audience: Describe the ideal customer demographics, interests, and buying habits.
7. Marketplace Analysis: Research the industry size, growth potential, competitors, and overall market landscape.
8. Website Content: Analyze the website's content structure, information provided, and overall user experience.
9. SWOT Analysis: Identify three strengths, weaknesses, opportunities, and threats for the business.
10. E-commerce Presence Map: List the platforms used (website, social media, email) and their specific functionalities (marketing, sales, customer support).

Full Answer Section

Remember: Use specific details from the chosen website to support your analysis.

Section 2: System Design (4 marks)

1. Business Objectives: Explain the website's overall goals and what it aims to achieve through its design.
2. System Functionality: List the website's key features and functionalities (product search, shopping cart, checkout, etc.).
3. Information Provided: Describe the type of information displayed on the website (product descriptions, reviews, contact details).
4. Improvements & Additions: Suggest areas for improvement in the design or functionalities based on your analysis.

Section 3: E-commerce Features (2 marks)

1. Current Website Features: List the website's existing features (e.g., product filtering, wishlists, live chat).
2. Annoying Features: Identify any features that might be frustrating or hinder user experience (e.g., complex checkout process, lack of mobile optimization).
3. Feature Improvements: Suggest ways to improve existing features or introduce new ones for better user experience.

Section 4: E-commerce Process (2 marks)

1. User Journey: Explain the step-by-step process a customer takes from entering the website to completing a purchase.
2. Process Improvements: Identify any pain points or areas for improvement in the buying journey (e.g., lengthy registration, confusing navigation).

Remember: Use screenshots, examples, and data where possible to support your analysis and suggestions.

Additional Tips:

• Maintain a professional tone and use clear, concise language.
• Support your analysis with evidence from the chosen website and relevant sources.
• Be objective in your evaluation and focus on constructive criticism.
• Proofread your work carefully before submitting.

I hope this helps you get started! Feel free to ask any further questions you may have as you progress through your analysis.