As an E-Commerce consultant, you are asked to prepare a report of 2000 words (+/- 10%) on an E-Commerce solution for K&T Ltd. Your aim is to persuade the company’s owner to adopt an E-Commerce strategy and invest in Information Technology (IT) more extensively to automate its business activities/processes. Your work should therefore address at least the following:
• How can E-Commerce adoption help K&T Ltd with its future expansion plans?
What would be the key issues and challenges for the company if decided to adoption an E-commerce strategy?
Case Study –
K&T Ltd is a small business, which sells children’s toys, clothing and furniture. The company has been operating for four years, and the business increases significantly. Currently it has 7 different shops located in the Birmingham area. The company employs 30 staff, 22 of these work in the 7 shops, 4 in the company’s own warehouse, and 4 in a small head office that manages the business accounts and enquiries of both customers and suppliers. The company has been very successful over the past two years and expected to grow in future and therefore is planning to open 10 more shops next year in Coventry, Leicester, Rugby, and Nottingham. The future plan of the company is to expand to others large cities in the UK including London, Manchester and Leeds. The owner of the company (David Andrew Smith) has an active role in the business. He is responsible for moving stock between the shops so that none of them run out. The company does use Information Technology in some of its activities. For example, customers pay at electronic tills and the company has a basic website that lists the location of its shops. Some of the customers and suppliers have tried to persuade the company owner to adopt E-Commerce and use IT more extensively. However, the company’s owner has resisted because he is unsure about how E-Commerce adoption can help his business.
1. To analyse various theories, Frameworks and applications of E-Commerce
2. To examine the challenges and opportunities of E-Commerce
3. To understand various issues and difficulties facing organisations who adopt an E-Commerce business model.