Effects of Celebrity Endorsements and Personal Branding strategies on consumer’s buying behavior with specific focus on Nike and Adidas.

- What is the impact of Celebrity Endorsement on consumer buying behavior with specific focus on Nike and Adidas? - How does celebrity endorsement has impact on sales of the company? - What is the impact of Celebrity Endorsements on brand Image? - What is the Celebrity Endorsements and Brand Personality? - What is the importance of Personal branding and Celebrity Endorsement?