Emirates business model

Emirates had increased its order book of A380 aircraft to 140 during Nov 2013 Dubai airshow when many analysts were already concerned with existing fleet ongoing challenges in terms of global network operations and overall life cycle costs. This had imposed a big challenge onto Emirates’ Management to start planning about effective deployment of those aircraft to its network and possible potential profitable routes. Emirates is about to take delivery of its 100th A380 in Nov 2017.

An article by The Royal Bank of Scotland talk about “90 A380s challenges” will be provided to you that will aid your research. Keeping view of the aforementioned, you are required to address the following questions:

1. What factors account for the success of Dubai’s aviation sector in terms of the product of strategic decisions that the government of Dubai and the aviation sector have taken in the past and as influenced by external and internal environment (strengths and opportunities)?