Environmental Data Analysis literature Review

Project description
Literature Review Proposal

Studying the topic of Development & Globalisation it is absolutely necessary to know all the conceptions and variants of these phenomena, so we have to use the books

and articles which represents this topic from different points of view, it is even better to use works written by the specialists in this area from different

countries. So in my study I distinguished the following Works:
Steger, Manfred.Globalization. New York: Sterling Publishing, 2009. In this book Manfred Steger, professor of Global Studies and research leader in the Global Cities

Institute at RMIT University, identifies four main empirical dimensions of globalization: economic, political, cultural, and ecological, with a fifth dimension – the

ideological.
Clayton, Thomas. 2004. “Competing Conceptions of Globalization” Revisited: Relocating the Tension between World-Systems Analysis and Globalization Analysis. In:

Comparative Education Review, vol. 48, no.3. Here we find the information about all the conceptions of globalosation represented in contrast to each other.
Ghosh, Biswajit (2011). “Cultural Changes and Challenges in the Era of Globalisation.” Journal of Developing Societies, SAGE Publications. Here the topic of exactly

cultural changes are covered.
Hopkins, A.G. (ed.). (2004). Globalization in World History. London: Norton. Here the concept of ‘proto-globalization’, which was first introduced by historians A. G.

Hopkins and Christopher Bayly is studied.
Julie A. Nelson. Rethinking Development and Globalization: Insights from Feminist Economics. The Pennsylvania State University. 2005 Here the author speaks about

globalisation in connection with gender and economical piculiarities of the society
Journal of Alternative Perspectives in the Social Sciences (2010) Vol 2, Special Issue No 1.Here we can find the recent reports connected with the topic of

Globalisation.
Theodore Levitt, 1985. The Globalization of Markets in Kantrow, A.M. Sunrise sunset: Challenging Cataloguingin Pub. Data, Canada. This wokr is very useful for those

who need better understanding of the globalisation markets of the world in the historical progress.
Exactly these works allowed me to deepen into the topic of Development & Globalisation. I find them the most useful from all the other works connected with the topic

under the study.
500 Word Literature Review Proposals
Globalization

Table of Contents

Literature Review3
References6

Literature Review
With the advent of globalization the entire scenario of the global economy has changed. Globalization has not only integrated the national as well as international

business sector but also
Increased the trade services owing to the aspect of globalization, technological advancement has enhanced to a considerable extent.
According to the Gunter and Hoeeven (2004), it is observed that, globalization has been changing the entire scenario of the technological sector. Business world has

undergone a new evolution due to internationalization. New techniques, mechanism have been implemented by the business houses for more profitability globally. New

technical skilled employees and expertise are getting opportunity to flourish in the globalization period. Multinational Corporations due to
Globalisation has given rise to the aspect of diversity (Economics Online Ltd, 2014). With Globalisation people throughout the world are becoming culturally close and

mutual respect amid the people of diverse culture is increasing as noted by Robertson (1992).
As noted by the New York Times Company (2012), most of the economists have defined globalization as a major cause for economic pitfall. With the increase of global

trade the wages of the labours have reduced to an extent in the United States affecting the economy. Moreover, different kind of trades had slowed down the job growth

around the world. The manufacturing process after globalisation is based more on technology, and therefore level of employment has continuously decreased in the

production as well as manufacture process. Technology has been replacing the work force as presented by New York Times (2012) and Luo & et. al.,(2005).
Contextually, globalization has come up with new changes in the society as well as in the life of middle-class people (Mooij, 2013). Mobile phones, computers, tabs,

and internet all technological innovations have made the life faster and easier. Nowadays no one have time to for face to face interaction and hence, everyone access

internet from their phones or tabs, to be in tough. Social networking sites are biggest example of changing lifestyle of the people (Britt, 2007).
The Economist (2014) described another side of globalization in its recent article. In the article Why Globalization may not reduce inequality in poor countries

defined that globalization makes the communication process cheaper, reduces the gap of the rich-world counterparts, but poorer countries become more , which expresses

its impact on the economies of scale. The reason for such distinction was due to the lack of expertise and technical knowhow (The Economist Newspaper Limited, 2014;

Robertson, 1992).
According to Forbes (2011), globalization has three sides, such as good side, bad side and ugly side. Good side creates new business opportunities for open market,

produced new consumers as well as customers, investors, suppliers, easy credit and rising leverage in the financial market. The bad side of globalization refers, new

risks, different kinds of financial swine in the market, unpredictable demand and supply, new pressure from the same competitors. The ugly side of globalization

produced malicious cycle of income and it has declines the employment as well as income rate of the normal people. This side of globalization has been tremendously

harming the global economy (Mourdoukoutas, 2011).
Notably, globalization has changed the marketing experience of the daily customers. E-marketing concept has emerged as a new format of business (Dholokia, 2002).

Customers of different age group as well as of different income group, shop through online from different shopping sites like Wal-Mart, flip kart, Amazon.com, which

have made the shopping experience enjoyable. This evolution witnessed by the society because of globalization is of significance (Britt, 2007; Thoumrungroje, 2004).
Thus, it can be stated that globalisation has both negative and positive impact. However, in this changing environment this approach of globalisation is crucial for

the stability of the world wide economy.

References

Britt, D., 2007. Impact of Globalization In Creating Sustainable Competitive Advantage. Home. [Online] Available at: http://www.sdcexec.com/article/10289694/impact-

of-globalization-in-creating-sustainable-competitive-advantage [Accessed September 27, 2014].

Dholokia, N., 2002. Global E-Commerce and Online Marketing: Watching the Evolution. Greenwood Publishing Group.

Economics Online Ltd, 2014. Globalisation. Economics Online. [Online] Available at: http://www.economicsonline.co.uk/Global_economics/Globalisation_introduction.html

[Accessed September 27, 2014].

Luo, X. & et. al., 2005. Globalization, Marketing Resources, and Performance: Evidence from China. Journal of the Academy of Marketing Science, pp.1-16.

Mooij, M. D., 2013. Global Marketing and Advertising: Understanding Cultural Paradoxes. SAGE Publications.

Mourdoukoutas, P., 2011. The Good, The Bad, And The Ugly Side Of Globalization. Markets. [Online] Available at:

http://www.forbes.com/sites/panosmourdoukoutas/2011/09/10/the-good-the-bad-and-the-ugly-side-of-globalization/ [Accessed September 27, 2014].

New York Times Company, 2012. Behind The New View of Globalization. Economix. [Online] Available at: http://economix.blogs.nytimes.com/2012/08/29/changing-views-of-

globalizations-impact/?_php=true&_type=blogs&_r=0 [Accessed September 27, 2014].

Robertson, R., 1992. Globalization: Social Theory and Global Culture. SAGE.