EPS/EBIT Chart

EPS/EBIT Chart

Read the Assurance of Learning Exercise 8A and 8B on page 282 of the textbook. Prepare a product positioning map, and perform the EPS/EBIT calculations given in 8B.

Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald’s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.

The OHMW? 5”“ ’95’3“ William J. Otjen. Kerr was also committed thousands of Oklahomans. By l946. as the
to reducing the state‘s debt and was aided general elections approached. Kerr could
0,th Smwn,,wssugc ‘rmm in this effort by the wartime boom that look back on a record of solid accomplish-
(hc governor. since 1963 brought greater state revenues from rising ment and a growmg national reputation
annualscssions ofthc/cgis- personal incomes and increased petroleum for himself.
lu’c my” b“”’” ””’d- production; so great was the flood of reve- Kerr was followed in office by another oil
although the stale constitu-
t . nue that the entire thirty-seven million dol- man, Roy J. Turner. who also was a suc-
Hon prohibits sessions Irom
exceeding “mm. Wm“, lar debt was paid off by 1947. . cesslul rancher. Campaigning lor the Demo-
days. Spccia/sessionsof Kerr also pushed tor and secured creation eratte nomination. Turner defeated Republi-
Ihclcgis/tuurc may be of the Pardons and Parole Board. and he can Olney J. Flynn. son of Territorial
23””: 3y “h,” 3″”“(“”’f” convinced the voters to approve a constilu- delegate to Congress Dennis Hynn.
O’VH’SC cg” mm “”cli’ tional amendment establishing separate Turner. continuing the tradition of stres-
boards of regents for the University of sing economy in state government. vetoed
Oklahoma and for the Oklahoma A. and M. several bills increasing welfare spending
system. The runoff primary was reinstated. (although he did raise old-age pensions to
and free textbooks were again made avail- fifty-eight dollars a month). Moreover, he
able in the public schools (which had been pushed for reorganization of several state
halted after a textbooks scandal that had boards and commissions. such as the Plan-
led to the near impeachment of some offi~ ning and Resources Board. the Oklahoma
cials several years before). As wartime gov- Tax Commission. and the Oklahoma High-
crnor. Kerr also fought to attract military way Commission. This move was brought on
bases to the state. A total of twenty-eight by the discovery that much state highway
Army. thirteen Navy. and many Army Air money had been wasted through misman-
Corps installations were opened during these agement and political patronage. To combat
years and provided employment to tens of this, the department was placed under the
170