This section of your marketing plan begins to identify where the company would like to be and how it will achieve its objective. Identify long-term and short-term objectives of the company. Include the company’s mission and vision statements and the 5 S’s (sell, serve, sizzle, speak, save). For more information, refer to the SOSTAC® marketing plan information in the course materials.
Strategy. This section of your marketing plan identifies how to get the company from where it is now to its long-term and short-term objectives. Include segmentation, targeting, and positioning (STP), online value proposition (OVP), sequence (credibility before visibility), integration, and tools.