Expanding The Organization
Choose 1 country that the organization you’ve been working on in this course could consider expanding into.
Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments
Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion, and the forces that may act as barriers to that expansion. Refer to your analysis of strengths and weaknesses completed in Week 1, the Porter’s Five Forces worksheet from Week 3, and your analysis of the Diamond of National Advantage.
Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment. Explain each of: Develop a global mindset, Develop sensitivity to cultural differences, Decentralize, Decide on the level of involvement.
PowerPoint presentation to present your analysis and recommendation
A cover slide
Identification of the country you have chosen. Include demographics. (1 slide, with brief speaker’s notes)
1 slide for analysis of each of the elements of the Diamond of National Advantage. Explain both in terms of the country's and the company's abilities and attributes.) (4 slides, with speaker’s notes)
Summary of analysis of the forces that will help the organization succeed in the new country (1 slide, with speaker’s notes)
Summary of analysis of the forces that will hinder the organization’s success in the new country (1 slide, with speaker’s notes)
Leadership actions required to make the 4 adjustments identified by Burkus (2012). ( Explain each of:
Develop a global mindset,
Develop sensitivity to cultural differences,
Decentralize,
Decide on the level of involvement) (1 slide, with speaker’s notes)
A recommendation and rationale (1 slide, with speaker’s notes)
Conclusion
Sample Solution
Diamond of National Advantage
Industry rivalry: The level of industry rivalry in Mexico is moderate. There are a number of domestic and foreign companies operating in the country. The major domestic players include Grupo Bimbo, Cemex, and América Móvil. The major foreign players include Walmart, Coca-Cola, and Ford Motor Company.
Full Answer Section
Demand conditions: The demand conditions in Mexico are favorable. The country has a large and growing population, with a median age of 29.4 years. The Mexican economy is also growing, with a GDP growth rate of 5.5% in 2022. Related and supporting industries: Mexico has a well-developed manufacturing sector. The country is also a major producer of oil and gas. The Mexican government is investing in infrastructure and education to support economic growth. Factor endowments: Mexico has a large pool of labor, with a low labor cost. The country is also rich in natural resources. Forces that will help the organization succeed- Favorable demand conditions
- Well-developed manufacturing sector
- Large pool of labor
- Low labor cost
- Rich in natural resources
- Moderate level of industry rivalry
- Corruption
- Drug cartel violence
- Infrastructure challenges
- Develop a global mindset: Leaders can develop a global mindset by reading books and articles about global business, attending conferences on global business, and traveling to different countries.
- Develop sensitivity to cultural differences: Leaders can develop sensitivity to cultural differences by reading books and articles about the culture of the country they are expanding into, talking to people who have experience working in the country, and visiting the country before making a decision to expand.
- Decentralize: Leaders can decentralize decision-making by giving local managers more authority to make decisions about their operations. They can also create a system for communicating with local managers and providing them with support.
- Decide on the level of involvement: Leaders can decide on the level of involvement they want to have in the foreign operation by considering the factors such as the size and complexity of the operation, the level of risk, and their own expertise.