Expansion of DWJ
1) Just a year after you launched the expansion of DWJ, inflation has raised your marginal cost
by 7% from $198.33 to $212.21. Your elasticity varies for each of the three regions in which you
sell your DWJ brand. In the southwestern region, your price elasticity of demand is -2.76. In
your upper-western region, your price elasticity of demand is -3.50. In your New Englandregion, the price elasticity of demand is -5.76.
Estimate the percentage change in quantity demanded if you were to raise prices in all three
regions by 7%.
Use %ΔQd/%ΔP = e to complete the estimate:
a. %ΔQd southwestern
b. %ΔQd upper western
c. %ΔQd New England
2) Given the above predicted changes in quantity demanded by region, use the stay even analysis
%ΔQd = %ΔP/(%ΔP +margin): Can you raise prices by 7% in any of the regional markets? State
your conclusion and then show the all the steps supporting your conclusion