Explore the Social Media’s impact on the Entertainment Industry: Music, Films and Television
This report is to be conducted using only secondary data. Students are supposed to use academic and industry sources, including legitimate online sources, cited
appropriately. Be careful of checking whether a source is legitimate and whether a piece of information is correct (check twice in different sources). Please note you
will need to provide your sources for the analysis within this piece of work, according to Westminster Harvard referencing style.
This coursework is worth 50% of the total module marks available for this module. This is an
individual piece of work; therefore, you should not share ideas with others, while completing
Your task is to discuss a current situation in the Online Entertainment Management domain.
In particular, you are required to “Explore the Social Media’s impact on the
Entertainment Industry: Music, Films and Television”.
You should write an Academic Report of 2,000 words, excluding references, appendices,
and abstract. Your approach should be analytical and critical, contrasting different
ideas, criticising others’ perspectives, and elaborating your arguments with
substantial information from relevant sources.
This report is to be conducted using only secondary data. Students are supposed to use
academic and industry sources, including legitimate online sources, cited appropriately.
Be careful of checking whether a source is legitimate and whether a piece of information is
correct (check twice in different sources). Please note you will need to provide your sources
for the analysis within this piece of work, according to Westminster Harvard referencing
Recent studies showed that the majority of the population view social networking sites like
Twitter and Facebook and others, as a new form of entertainment, which has an impact on
our choices and behaviour with regard to how we consume and watch traditional media. See
for example Bothun & Vollmer (2016)1.
Since the entertainment industries have been working with the advancements of social
media, these facts should provide some useful insight for your investigation.
The lectures and seminars have also covered many aspects that you should be able
to relate to your work.
1 Bothun, D. and Vollmer, C. A. H. (2016). 2016 Entertainment & media industry trends & The E&M
sector needs a fan-centric strategy. New York: PwC
4EBUS001W – Semester 2 – 2016/17
o A short summary of your report. The abstract should provide an overview of
the whole report, from your main arguments to your main conclusions and
recommendations (i.e. one paragraph long, hence, should be succinct).
o Students will be rewarded for their effort in introducing the context in which
the discussed topic is relevant. Clearly define the context and the topic, and
add the structure of the report in the introduction.
Findings and Analysis 50%
o In this section, students should present the findings and analyse them
accordingly. It is very important to be coherent here, by defining the aspects
they are analysing. In the analysis, they should examine these aspects that
they have identified in order to understand the context and the topic in more
Conclusions and Recommendations 20%
o Students should summarise the main aspects of their report and clearly point
out how the lessons learnt from the example(s) they have analysed, could
inform the industry in relation to the impact social media have on the
o Students should strictly follow the Westminster Harvard Referencing style, for
both in-text and the reference list. Students will be rewarded for their effort to
follow a clear style consistently and for giving full references correctly,
including from online sources.
o Format, structure and presentation of the report should be professional,
including English and academic language used (proofreading is strongly
advised). A title page, along with a Table of Contents should be used, plus
Graphs and Tables should be easy to read and understand and fully cited.
Remember: this is not a High School coursework; this is supposed to have
the proper quality of an academic report.
4EBUS001W – Semester 2 – 2016/17
Westminster Business School Marking Guide
No evidence to suggest that any learning has taken place beyond the most basic principles. 1-9
Makes no serious attempt to answer the question, and has little or no coherence. What little
evidence exists to show that learning has taken place is interspersed with nonsense.
Makes a limited attempt to answer the question but demonstrates a clear lack of understanding
of the issues concerned. Misunderstandings and errors of fact are likely to outweigh correct or
meaningful statements. There is unlikely to be any referencing. The poor quality of the writing
may make it difficult to read.
Attempts to answer the question but is only partly successful in doing so, with much irrelevant
material included and much relevant material left out. Referencing is likely to be limited. It
should show at least an emerging understanding of the issues, but is likely to Include some
fundamental misunderstandings and/or errors of fact. It may well lack structure and be poorly
Makes a clear attempt to answer the question, but is likely to include material of doubtful
relevance. It may well be based largely on a single text- book, or on lecture notes, but shows at
least a basic understanding of the issues. There may be some significant misunderstandings or
errors of fact. Structure may be confused and language clumsy.
Is clearly focused on the question and demonstrates a general understanding of the major
issues without significant misunderstandings or errors of fact. It may well demonstrate a degree
of naivety and is likely to be largely descriptive in nature. It should be properly referenced, but
may be based on a limited number of sources, principally text-books. It should have a coherent
structure, but may have some clumsy expression.
Demonstrates a detailed understanding of the major issues and at least a general awareness of
problems and conflicting viewpoints. Reading is likely to go beyond basic textbooks, and should
show at least an emerging ability to compare and contrast the arguments in different sources. It
should be well-structured and well-written.
Demonstrates a full understanding of the major issues and a full awareness of problems and
conflicting viewpoints. It should include references to secondary as well as tertiary sources
(journal articles, monographs etc.) and should demonstrate at least an emerging ability to
evaluate and criticize sources. The quality of argument should demonstrate a degree of
sophistication and elegance.
Demonstrates a clear ability to evaluate and criticize sources and at least an emerging ability to
apply original insight and thought to the issues under discussion. There should be at least a
limited understanding of theoretical issues. If the analysis of primary data is included this should
be conducted with at least a basic degree of competence.
Demonstrates a clear ability to apply original insight and critical thought to the issues under
discussion, and a clear understanding of the problems and limitations of the approaches
developed. It should demonstrate a degree of sophistication in the way in which theory and
practice are integrated. If the analysis of primary data is included this should be conducted with
complete competence and with a degree of sophistication.
Theoretically informed, with a high degree of originality and an effective integration of secondary
and primary data. It should be capable of adaptation with a limited amount of effort either for
publication (though not necessarily in a peer-reviewed journal) or for effective professional use
(e.g. a marketing strategy that could actually be presented to the Board).
Suitable for publication or effective professional use, as above, in its submitted form, without
Suitable for publication as a significant article in a peer-reviewed journal, or as a highly
innovative professional document.
4EBUS001W – Semester 2 – 2016/17
When writing an essay, report or other assignment you will need to support your arguments
by referring to published work such as books, journal or newspaper articles, government
reports, dissertations and theses, and material from the Internet. It is expected that you use
the Westminster Harvard referencing style within this work; this includes sources for
online sources, images, graphs and tables.
You will need to give accurate references:
• To give credit to other authors’ concepts and ideas
• To provide the reader (often the marker/examiner of the assignment) with evidence
of the breadth and depth of your reading
• To enable the readers of your work to locate the references easily
• To avoid being accused of plagiarism, an academic offence, which can lead to loss
of marks, module failure or in severe cases exclusion from the University.
Academic offences, including plagiarism, are treated very seriously in the Westminster
Business School. A student who is proven to have committed an academic offence may be
placing his or her degree in jeopardy. It is your responsibility as a student to make sure that
you understand what constitutes an academic offence, and in particular, what plagiarism is
and how to avoid it (See the University of Westminster Quality & Standards statement in
your Module Handbook).