McDonalds Case Study Analysis
MсDonаld Casе Questіons ( 5-6 pages, double space)
Analysіs: Focus on External and/or Internal Environments
1. Which trends in McDonald’s external environment are likely to have the greatest impact on the company’s ability to sustain a competitive advantage?
Formulation: Focus on Business, Corporate, and/or Global Strategy
2. Which international strategy does McDonald’s employ? Is it effective? How so?
Implementation: Focus on Recommendations and How to Execute Them
3. How should Easterbrook adapt the organizational structure of McDonald’s to achieve his strategic plan?