External Environmental Analysis
A. History
B. Present Conditions
C. Mission and Objectives
II. External Environmental Analysis (what are the environmental opportunities and
threats in the industry?”
A. Demographic Factors
B. Political Factors
C. Legal Factors
D. Global Factors
E. Economic Factors
F. Social Factors
G. Technology Factors
H. Competition
Instructions:
Present Conditions: discuss the last three years of operations of the company.
External Environmental Analysis
- Discuss 4 topics
- Competition must be one of the topics. (Briefly discuss at least two competitors to the
plain the competitive environment.)
- Discuss in terms of opportunities and threats for the INDUSTRY