External Environments

  You are a student at RW University. You are applying for an internship at Fun World Entertainment. This company has many business units that center around entertainment, but you are applying specifically for a position as an intern for the amusement park division of the company. They ask you to come in to interview. The HR manager and an executive organizational leader are interviewing you and explain to you that one of the primary concerns of any company is their external environment and how changes in the external environment could impact the business. In the interview, they hand you a form that lists all the factors in the external environment. They want you to explain how the organization can be impacted by the 5 external environments. Explain how the organization and organizational leadership could be impacted by changes in each of the external environments.

Sample Solution

  The Five External Environments The five external environments that can impact an organization are:
  • The economic environment: This includes factors such as the overall state of the economy, interest rates, inflation, and unemployment.
  • The political environment: This includes factors such as government regulations, trade policies, and taxation.
  • The social environment: This includes factors such as demographics, culture, and values.

Full Answer Section

 
  • The technological environment: This includes factors such as new product development, technological innovation, and the rate of technological change.
  • The competitive environment: This includes factors such as the number of competitors, the intensity of competition, and the competitive strategies of competitors.
How the Organization Can Be Impacted by the External Environment The external environment can impact an organization in a number of ways. For example, changes in the economic environment can lead to changes in demand for the organization's products or services. Changes in the political environment can lead to changes in the regulatory environment, which can impact the organization's costs and operations. Changes in the social environment can lead to changes in the target market, which can impact the organization's marketing strategies. Changes in the technological environment can lead to new product development opportunities, or it can make existing products obsolete. Changes in the competitive environment can lead to increased competition, which can put pressure on the organization's profits. How Organizational Leadership Can Be Impacted by Changes in the External Environment Changes in the external environment can also impact organizational leadership. For example, if the economic environment takes a turn for the worse, organizational leaders may need to make changes to the organization's strategy or operations in order to remain profitable. If the political environment becomes more restrictive, organizational leaders may need to lobby government officials in order to protect the organization's interests. If the social environment changes, organizational leaders may need to update the organization's marketing strategies in order to reach the new target market. If the technological environment changes, organizational leaders may need to invest in new technologies in order to stay ahead of the competition. Conclusion The external environment is constantly changing, and these changes can have a significant impact on an organization. Organizational leaders need to be aware of the external environment and how it can impact the organization. They also need to be prepared to make changes to the organization's strategy or operations in order to adapt to changes in the external environment. In the interview, I would explain to the HR manager and executive organizational leader that I understand the importance of the external environment and how changes in the external environment can impact the organization. I would then explain how I would monitor the external environment and how I would make recommendations to the organization's leadership about how to adapt to changes in the external environment. I would also explain that I am aware of the five external environments and how they can impact the organization. I would then explain how I would use my knowledge of the five external environments to help the organization to be successful. I believe that my understanding of the external environment and my ability to make recommendations to the organization's leadership about how to adapt to changes in the external environment would be a valuable asset to Fun World Entertainment.

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