What were the factors behind Haier’s decision to start production in the U.S. in 1999? Use the PESTEL (political, economic, social, technological, environmental and legal) framework to analyze the external environment pertinent to Haier’s expansion plans in the U.S. in 2016-2017.
Do a Porter’s Five Forces analysis of the U.S. white goods industry.
Why did Haier buy GE Appliances? What change can GE Appliances’ employees expect from the change in ownership/management? Also, discuss the impact of the differences in national and organizational cultures, and how can Haier, the new owner, overcome them?
What are the strategic implications of emerging Chinese multinationals such as Haier?
How will Haier’s success in the US market support its operations and investments in other markets?
General instructions & Format
Use UMUC’s library as much as possible for research in this assignment. Look for worldwide data, and not North American data; remember; this is a global business course!
Only cite scholarly publications and reliable non-scholarly sources such as The Economist, Financial Times, WSJ, NYT, Bloomberg, Reuters, Money, Forbes, and Fortune. Reliable non-scholarly sources may yield articles which are more useful for practitioners. Websites like Wikipedia, answers.com, QuickMBA and NetMBA are unacceptable for graduate level work.