Factors that might cause the student to experience post purchase dissonance

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Post-purchase dissonance is a state of anxiety or doubt that occurs after a person makes a purchase. It is caused by the realization that there are other options available that could have been better.

In the case of the college student who has just purchased a new iPad, there are a number of factors that could cause them to experience post-purchase dissonance. These include:

• Information overload: The student may have done a lot of research before making the purchase, and may have been exposed to a lot of information about different iPads. This can lead to buyer's remorse, as the student may start to doubt their decision.

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• Comparison shopping: The student may have compared the iPad to other tablets before making the purchase. If they see that another tablet has features that the iPad does not have, they may start to regret their decision.
• Unrealistic expectations: The student may have had unrealistic expectations about what the iPad would do. If the iPad does not meet their expectations, they may start to feel disappointed.

How can the student try to overcome post-purchase dissonance?

There are a number of things that the student can do to try to overcome post-purchase dissonance. These include:

• Think about the reasons why they bought the iPad: The student should remind themselves of the reasons why they decided to buy the iPad. This will help them to focus on the positive aspects of the purchase and to feel more confident in their decision.
• Use the iPad: The student should start using the iPad and explore all of its features. This will help them to get more familiar with the device and to appreciate its capabilities.
• Talk to other iPad users: The student can talk to other people who own iPads and get their feedback. This can help the student to feel more confident in their purchase and to learn about some of the benefits that they may not have been aware of.
• Return the iPad: If the student is still not happy with the iPad, they can always return it. This is a good option if the student is feeling a lot of regret or anxiety about the purchase.

How can the retailer who sold the computer help reduce the student's dissonance?

The retailer who sold the student the iPad can help to reduce their dissonance by:

• Being helpful and supportive: The retailer should be willing to answer any questions that the student has about the iPad. They should also be understanding and sympathetic if the student is feeling regret or anxiety about the purchase.
• Offering a satisfaction guarantee: The retailer can offer the student a satisfaction guarantee. This means that the student can return the iPad for a full refund if they are not happy with it. This can help to give the student peace of mind and to make them feel more confident in their purchase.
• Providing excellent customer service: The retailer should provide the student with excellent customer service. This means being responsive to their needs and concerns, and going the extra mile to help them get the most out of their iPad. This can help to build trust and loyalty with the student, and to make them feel more positive about their purchase.

How can the manufacturer help?

The manufacturer of the iPad can help to reduce the student's dissonance by:

• Making a high-quality product: The manufacturer should make sure that the iPad is a high-quality product. This means that it should be well-designed, easy to use, and reliable. This will help to give the student confidence in their purchase and to reduce the likelihood of them experiencing post-purchase dissonance.
• Providing excellent customer support: The manufacturer should provide excellent customer support. This means being responsive to customer needs and concerns, and going the extra mile to help them get the most out of their iPad. This can help to build trust and loyalty with customers, and to make them feel more positive about their purchase.
• Providing clear and concise information: The manufacturer should provide clear and concise information about the iPad. This includes information about the features, benefits, and limitations of the device. This will help customers to make informed decisions about whether or not to purchase the iPad.

I hope this discussion has given you a better understanding of post-purchase dissonance and how it can be overcome.