1.Family greatly influences your purchases as an adult. The brands you used as a child are often the same brands you buy as an adult. For example, if you were given Jif peanut butter when you were young, then chances are that you still eat that brand now. Is this true for you? Can you give examples? Any situations where this is not true? Why do you think it is different? 2.When creating a brand name, marketers should develop a name that is simple. memorable, easy to pronounce, and suggests the product benefits. Good examples might include Die Hard batteries, Easy Off oven cleaner, Puffs tissues. Give a brand name and explain why you think it is a good or bad brand name.
