fashion marketing and communication of brand Christian Dior

fashion marketing and communication of brand Christian Dior

Introduction:
1. state which brand was chosen and justify why-overview of the brand(christian dior)and the uk market
2.give an overview of the structure of the report/what is going to be analysed and in which order(this will help give a structured order as well as cohesion to the report)
3.state whether primary/secondary research or both has been conducted and why

Main body of the report:
1.target customer
2.SWOT analysis
3.PESTLE analysis
4.Definition of the positioning strategy of the brand and its effectiveness
5.competitor analysis
6.point out the brand identity and the brand awareness, how they expressed through the marketing mix
7.marketing communication strategy of the brand:online and offine
overall brand awareness in the analysis, must stand out

conclusion:
overall considerations and suggestions (where needed)