Fictional Healthcare Device - Blood Sugar Implant

The major components of the marketing plan are outlined below. Teams should use the outline as a general guide. • The product or service that needs marketing support o Include a detailed description of the product or service, as well as its benefits and features • The customers to whom the product or service will be marketed o Provide a detailed description of the customer base, include appropriate customer demographic information • The environment in which the product or service is marketed or delivered o Consider factors such as competition, as well as any political or economic concerns • The marketing goals and objectives o Include specific information about what your plan hopes to accomplish • The marketing strategy and plan for executing that strategy o Provide a description of the steps you recommend to implement your plan, including specific marketing techniques that you will use • The plan for evaluating the marketing plan's success o Explain the steps you will take to evaluate your marketing plan