Field work observations H&T Sector

Full Answer Section

    Organizational Structure of the Fairmont Hotel Montreal The Fairmont Hotel Montreal is part of the Fairmont Hotels and Resorts chain, which is owned by the Saudi Arabian sovereign wealth fund. The chain operates over 130 hotels in over 30 countries. The Fairmont Hotel Montreal is managed by a general manager who is responsible for the day-to-day operations of the hotel. The general manager reports to the regional vice president of operations who is responsible for a group of Fairmont hotels in the region. The regional vice president of operations reports to the president of Fairmont Hotels and Resorts. Selling the Fairmont Hotel Montreal The Fairmont Hotel Montreal sells itself through its website, social media, advertising, and public relations. The hotel's website is the main way that potential guests learn about the hotel and book reservations. The website includes information about the hotel's accommodations, amenities, and services. It also includes special offers and packages. The Fairmont Hotel Montreal also uses social media to promote itself. The hotel has a presence on Facebook, Twitter, and Instagram. The hotel uses social media to share photos and videos of the hotel, its guests, and events. It also uses social media to run contests and promotions. The Fairmont Hotel Montreal also advertises in print and online publications. The hotel's ads typically focus on the hotel's luxurious accommodations, world-class service, and convenient location. The Fairmont Hotel Montreal also works with public relations firms to generate positive media coverage. The hotel's public relations teams pitch stories to journalists and bloggers about the hotel, its guests, and events. Relationship of Selling to Other Functions of the Company Selling is closely related to other functions of the company, such as advertising, promotions, and public relations. All of these functions work together to create a positive image of the company and to attract customers. Advertising is used to create awareness of the company and its products or services. Promotions are used to incentivize customers to purchase the company's products or services. Public relations is used to generate positive media coverage of the company. All of these functions work together to influence the customer's decision-making process. When a customer is considering purchasing a product or service, they will consider the company's image, its products or services, and any promotions that are being offered. Product or Service and Company The Fairmont Hotel Montreal offers a variety of products and services, including:

• Accommodations: The hotel offers a variety of accommodation types, including standard rooms, suites, and penthouses.
• Amenities: The hotel offers a variety of amenities, including a spa, fitness center, pool, and restaurants.
• Services: The hotel offers a variety of services, including concierge services, valet parking, and business services.

The Fairmont Hotel Montreal targets a variety of customers, including business travelers, leisure travelers, and groups. The hotel offers a variety of products and services to meet the needs of its different customer segments. Competitive Selling Advantages The Fairmont Hotel Montreal has a number of competitive selling advantages over other hotels in Montreal. These advantages include:

• Location: The hotel is located in the heart of downtown Montreal, close to many attractions and businesses.
• Accommodations: The hotel offers a variety of luxurious accommodation types.
• Amenities: The hotel offers a variety of amenities, including a spa, fitness center, pool, and restaurants.
• Service: The hotel is known for its world-class service.
• Brand: The Fairmont Hotel Montreal is part of the Fairmont Hotels and Resorts chain, which is a well-known and respected hotel chain.

These advantages help the Fairmont Hotel Montreal to attract and retain guests. Conclusion The Fairmont Hotel Montreal is a historic hotel that offers luxurious accommodations, world-class service, and a convenient location. The hotel sells itself through its website, social media, advertising, and public relations. The hotel's competitive selling advantages include its location, accommodations, amenities, service, and brand  

Sample Solution

   

The Fairmont Hotel Montreal is a historic hotel located in the heart of downtown Montreal, Canada. It was opened in 1922 as the Canadian Pacific Railway Hotel and was designed by renowned American architect Henry Hobson Richardson. The hotel is known for its elegant architecture, luxurious accommodations, and world-class service.

The Fairmont Hotel Montreal has hosted many notable guests over the years, including Queen Elizabeth II, Prince Philip, and Prime Minister Justin Trudeau. The hotel has also been the site of many important events, such as the 1967 Montreal Expo and the 1994 G7 summit.