Financial projection table

V. Action Programs

  1. Create consumers awareness platform regarding services offered, develop the customer base, and work toward building customer loyalty. For example increase number of transactions per client; increase number of business organizations’ accounts and generate repeat business
  2. Communicate the message that (name of your company) is the finest producer of high-end products/services to its target markets.
  3. Place advertisements solely for (name of your company) in both the international print media as well as in the internet media.
  4. Communicate the message to other industry members through networking with owners and managers.
    . Financial Projection Table
  5. Use the sample table below as a template to reflect your fictitious company’s financial projection table
    Sample Financial Projection Table
    FY2010 FY2011 FY2012 FY2013
    Sales Forecast
    Individual Customers $19,944 38,899 51,212 71,212
    Business Organizations 51,428 72,545 78,998 88,998
    Total 71,372 111,444 130,210 160,210
    Direct Costs of Sales
    Individual Customers 2,393 4,668 6,145 8,145
    Business Organizations 6,171 8,705 9,480 14,480
    Subtotal Direct costs of Sales 8,564 13,373 15,625 22,625
    Marketing expense Budget Advertising 1,100 1,100 1,000 850
    Other 1,050 1,050 1,000 850
    Total Sales & Marketing Expense 2,150 2,150 2,000 1,700
    Marketing Budget % of Sales 3.01% 1.93% 1.54% 1.06%
    VII. Controls
    Explain that your company’s performance will be monitored through these four parameters. Clearly explain each one.
    • Revenue: Monthly and Annual
    • Expense: Monthly and Annual
    • Repeat Business
    • Customer Satisfaction