In this assignment you will read Chapter 5 of the textbook which addresses how managers evaluate company performance. You will then respond to some discussion questions as part of an online discussion forum. In the reading, three traditional approaches (e.g. economic, accounting and shareholder) are described. As you consider measurements of company performance, please refer to the financial ratios presented in Exhibit 5.1, Comparing Apple and Microsoft: Drivers of Firm Performance, and Table 1 “When and How to Use Financial Measures to Assess Firm Performance” on pp. 534-538.
