The Grant textbook, in Chapter 1, noted that a firm’s strategy can be described in terms of the answers to two questions: “Where are we competing” and “How are we competing”. Applying these two questions, select a company and provide a concise description of the company’s strategy.
In your discussion, include the following:
Indicate whether the company is a for-profit or non-profit organization. Company mission statement Company vision statement Corporate Strategy — in which industry or market does the firm compete? Business Strategy — how does the firm compete within its industry or market (competitive advantage)?