First- and late-mover advantages

Sample Solution

   

Matterport is a company that provides 3D virtual tour technology. Their virtual tours allow users to explore spaces as if they were physically there. Matterport virtual tours can be used for a variety of purposes, such as real estate, marketing, and education.

Zillow is a real estate website that provides information on homes for sale and rent. Zillow also offers a variety of tools for home buyers and sellers, including virtual tours. Zillow virtual tours are typically shorter and less detailed than Matterport virtual tours.

First- and Late-Mover Advantages

Full Answer Section

      First-mover advantages:

• Brand recognition: First-mover companies often have a strong brand advantage, as they are the first to enter the market and establish themselves as the leader.
• Customer loyalty: First-mover companies can build customer loyalty early on, as they are the first to offer a particular product or service.
• Patent protection: First-mover companies may be able to obtain patent protection for their products or services, which can give them a competitive advantage.

Late-mover advantages:

• Improved technology: Late-mover companies can benefit from the improved technology that has been developed by first-mover companies.
• Reduced costs: Late-mover companies can benefit from the reduced costs that have been achieved by first-mover companies.
• Avoidance of mistakes: Late-mover companies can learn from the mistakes of first-mover companies and avoid making the same mistakes.

Management Strategies Matterport

• Focus on innovation: Matterport is constantly innovating and developing new features for its virtual tour technology. This focus on innovation allows Matterport to stay ahead of the competition.
• Customer focus: Matterport is very focused on providing excellent customer service. They offer a variety of support resources to help their customers get the most out of their virtual tour technology.

Zillow

• Data-driven decision making: Zillow uses data to drive all of its decisions. This data-driven approach allows Zillow to make better decisions about how to allocate its resources and how to improve its products and services.
• Focus on the user experience: Zillow is very focused on providing a great user experience. They make it easy for users to find the information they need and to use their tools to buy or sell a home.

Recommendation for a New Foreign Market If I were an analyst tasked with searching for a new foreign market for the operating segment reviewed in the Matterport video, I would recommend China. China is a large and growing market with a high demand for real estate. Matterport's virtual tour technology could be used to help Chinese home buyers and sellers visualize properties without having to travel to see them in person. In addition, China is a rapidly developing country with a growing middle class. This middle class is increasingly looking for ways to improve their quality of life, which includes owning a home. Matterport's virtual tour technology could help to make it easier for Chinese people to buy or sell a home. However, there are some challenges that Matterport would need to address in order to enter the Chinese market. One challenge is that the Chinese government has strict regulations on internet content. Matterport would need to make sure that its virtual tours comply with all of these regulations. Another challenge is that the Chinese market is very competitive. There are a number of domestic and foreign companies that offer virtual tour technology in China. Matterport would need to differentiate itself from these competitors in order to be successful in the Chinese market. Overall, I believe that China is a promising market for Matterport's virtual tour technology. However, Matterport would need to address the challenges mentioned above in order to be successful in this market.