The context of branding and the myriad of factors and links which impact corporate reputation mean that corporate brands are under more scrutiny than ever before. Making reference to academic theories and models and using real life examples to illustrate your answer, prepare a report which addresses each of the following tasks: 1. Evaluate those forces which influence a brand’s corporate reputation 2. Identify and assess the factors which make up the brand’s corporate reputation 3. Justify the importance of managing the corporate reputation 4. Make recommendations for the ways in which an organisation can develop and rebuild the corporate brand
