Formal strategic planning process.
Full Answer Section
- External Analysis: This assesses the opportunities and threats (OT) facing the company using tools like PESTEL analysis. It considers market trends, competitor actions, and economic factors.
- Strategic Goal Setting:
- Based on the situation analysis, the company defines its long-term goals and aspirations. These goals should be specific, measurable, achievable, relevant, and time-bound (SMART).
- Strategy Formulation:
- This step involves developing a plan to achieve the strategic goals. It might involve identifying target markets, competitive advantages, and growth strategies.
- Strategy Implementation:
- This is where the formulated strategy is put into action. It involves allocating resources, developing action plans, and assigning responsibilities.
- Monitoring and Evaluation:
- Performance is constantly monitored, and adjustments are made as needed. This ensures the strategy remains aligned with the changing environment and goals are being achieved.
- The situation analysis informs strategic goal setting by providing a clear picture of the company's internal and external landscape.
- Strategic goals guide strategy formulation by outlining the desired future state.
- Strategy formulation defines the course of action, which is then implemented.
- Monitoring and evaluation ensure the strategy is effective and adjustments can be made based on the situation analysis and goal setting.
- a. They possess a willingness to delegate and empower subordinates. Good strategic leaders trust their teams and empower them to make decisions.
- a. It provides managers with input for the next round of strategy formulation and implementation. The feedback loop allows for course correction and adaptation of the strategy.
- c. It is involved with making decisions regarding how to create competitive advantage. Strategic leadership focuses on creating a sustainable advantage over competitors.
- b. The role that lower-level managers can play in the strategic management process. Formal models might not emphasize lower-level manager involvement, but their input can be valuable.
Sample Solution
Formal Strategic Planning Process
The formal strategic planning process is a structured approach to developing and implementing a company's strategy. Here's a breakdown of the key steps:
1. Situation Analysis:
- Internal Analysis: This involves evaluating the company's strengths and weaknesses (SW) using tools like SWOT analysis. It considers resources, capabilities, and competitive advantages.