Four marketing philosophies

Choose a company from "List of Fortune 500 Companies and Their Web Sites," and use your selected business to answer the questions shown below in a single essay. Your essay must include an introduction, body, and conclusion, and address all relevant parts of each question. At a minimum, you must cite the textbook. Make sure to cite any references you use. Proper in-text citation format for a reference includes the name of the author(s), the date of the publication, and the page or paragraph number (if quoting the source). Essay Questions Which of the four marketing philosophies described in Chapter 1 do you feel is the primary influence on the company's marketing efforts? (While you may find evidence to support more than one, choose only one as your focus.) Provide specific evidence to support your reasoning. Be sure to cite your sources. Describe the three types of competitive advantage covered in Chapter 2, and explain which type of advantage your selected company excels in.  

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