General Manager (GM)
1. As the General Manager (GM) of the Mullins Center, which specific genres of entertainment do you think would do well in this venue, taking into account the demographics of students and community members in the surrounding areas who may attend, available time frames that this event could occur in the Mullins Center, and seating capacities?
Sample Solution
Tailoring Entertainment at the Mullins Center: Genre Recommendations
As the General Manager (GM) of the Mullins Center, here are some entertainment genres that could be successful based on the demographics, timeframes, and seating capacities:
Target Demographics:
- Consider the student population at the university. Research their age range, interests, and disposable income.
- Analyze the surrounding community. Look at age demographics, family structures, and potential shared interests with students.
Timeframe Considerations:
- Weekends and evenings are prime times for entertainment events, especially during semester breaks.
- Explore weekday evenings for specific target audiences like working professionals or families.
Seating Capacity Optimization:
- Utilize different seating configurations to match the expected audience size for various events.
Genre Recommendations:
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Concerts:
- Popular Music:** Targeting current student trends in pop, rock, or hip-hop could attract large crowds (seating capacity: 7,200 - 9,000).
- Alternative or Indie Music:** Cater to students with a niche interest in these genres (seating capacity: 3,500 - 5,000).
- Nostalgia Acts:** Consider classic rock or pop artists popular with alumni and the local community (seating capacity: 5,000 - 7,200).
Full Answer Section
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Comedy Shows:
- Stand-up Comedy:** Popular national or regional comedians can attract a broad audience (seating capacity: 3,500 - 5,000).
- Improv Comedy:** Consider hosting improv troupes for a more interactive experience, potentially appealing to students (seating capacity: 1,700 - 3,500).
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Family Events:
- Children's Entertainment Shows:** Popular children's performers or educational shows can attract families during weekends or holidays (seating capacity: 3,500 - 5,000).
- Family-Friendly Concerts:** G-rated concerts or musical acts suitable for all ages can expand the audience (seating capacity: 5,000 - 7,200).
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Esports Events:
- Competitive gaming tournaments are rapidly gaining popularity and could attract a large student audience (seating capacity: 3,500 - 5,000).
Additional Considerations:
- Partner with student organizations:Â Collaborate with student groups to identify popular artists or genres they'd like to see.
- Market research:Â Conduct surveys or polls to gauge student and community interest in specific entertainment options.
- Pricing strategy:Â Offer tiered pricing structures to cater to different budgets and encourage larger attendance.
- Local partnerships:Â Consider co-hosting events with local businesses or organizations to expand reach and appeal.
By carefully considering demographics, timeframes, seating capacity, and genre popularity, the Mullins Center can create a successful and diverse entertainment program that attracts students, the local community, and generates revenue.