Global Market Entry

        Key Term: Market Entry Motivation: Proactive & Reactive Thread (600 words minimum) After you have successfully chosen the key term that interests you the most, research a minimum of 5 recent international business/management articles that relate to the concept on which you wish to focus your research. Articles must be found in reputable professional and/or scholarly journals and/or business/trade journals that deal with the content of the course (i.e., not blogs, Wikipedia, newspapers, etc.). After reading the articles, select the 1 article that you wish to discuss. It is highly recommended that you use Liberty University’s Jerry Falwell Library online resources. A link is provided in the Discussion Assignment Resources. A librarian is available to assist you in all matters pertaining to conducting your research, including what constitutes a scholarly article. Your thread must be placed in the Discussion textbox and adhere precisely to the following headings and format: 1. Key Term and Why You Are Interested in It (100 words minimum) After reading the textbook, specifically state why you are interested in conducting further research on this key term (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale). Include a substantive reason, not simply a phrase.      

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