Global Marketing Signature

  The final project for this course is the development of a strategic marketing plan based on a new product or service supplied by an existing corporation. The overall goal of the strategic plan is to successfully bring the product from concept to market, based on research and analysis. The project is broken down into milestones that will help guide the student through the distinct components of the plan, which will be utilized within the final project. The final project is divided into nine milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. There is one milestone due in each of the first nine modules. The final project is due in Module Nine. The company choice, as well as the type of product or service, has to be a Global company such as Apple, Toyota, Google, Samsung, Walmart, CVS, and Volkswagen. Your overall goal is the creation of a strategic plan to successfully bring your product from concept to market, based on research and analysis. The project is broken down into milestones that will help guide you through distinct components of the plan, which will be used in the final project. The components of this project will be addressed in milestones spread throughout the course, allowing for practice and feedback before incorporation. These milestones include choice and research of a corporation, along with determination of suggested new product; analysis of the business mission statement; SWOT analysis; development of marketing objectives; development of a marketing strategy; and determination of an appropriate implementation, evaluation, and control program. The final submission incorporates all components into a strategic marketing plan. The marketing techniques that align with an organization’s strategic focus, culture, and current business processes.  Recommend product, price, promotional, and distribution strategies for a pre-defined target market through organizational marketing plans  Maximize internal and external opportunities through the integration of marketing concepts, theories, and models  Develop effective marketing strategies that address commercial, legal, and cultural aspects in global business environments  Analyze marketing practices for compliance with legal systems, regulatory standards, and ethical practices Prompt Specifically, your marketing plan should contain an in-depth analysis that addresses the following critical elements: Product Idea and Mission Statement – Formulate an idea for a new product or service to be offered by an existing company. Show how your product is aligned with your chosen company’s mission statement. A. Overview – Give an overall description of your chosen business and proposed product/service, specifically defining the marketing environment, the intended target markets, and the benefits sought by potential customers. B. Mission Statement – Analyze the mission statement of your chosen business. Does the company’s mission statement focus on the market or markets that your new product is attempting to serve? Is it broad enough to adequately describe the company focus and core values? Is it too broad? Does it encompass minute details? II. SWOT Analysis – The SWOT analysis, sometimes referred to as a situational analysis, identifies an organization’s internal strengths and weaknesses, as well as external opportunities and threats. For your company, perform a SWOT analysis, detailing the elements below: A. Internal – Determine the internal components (strengths and weaknesses) of the marketing environment. Make sure to consider production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technologies. B. External – Determine the external components (opportunities and threats) through an environmental scan. Make sure to consider political, economic, social, and technological events, as well as trends and expectations.